In today’s episode, we get real. We get real about what it’s like to lose an anchor client. The emotion, the pain, you name it. Janine gives you 6 Things you should do immediately after losing the biggest client.
6 Things you should do immediately after losing the biggest client
Well, it happened. You lost the biggest client. An Anchor Client. A client that you relied on for a steady income. A client you could easily rely on each month. Relying solely on anchor client’s routine work on your way may leave you in an uncertain financial position if and when it dissolves.
This podcast episode focuses on what to do when you lose the biggest client. Maybe you have received the email like this: “We are moving to the other direction” and the client no longer needs your services. The hope is that you have given this client enough to keep you in mind for more projects.
In addition, some businesses may evaluate their budget and financial conditions during the financial year, which may result in a reduction in the funds allocated to your plan. Despite the terrifying idea, losing the biggest client is something that increasingly freelancers have to deal with.
Losing a job at your job can not only be a huge shock to your ego but can also be the hardest thing to deal with, at least emotionally. Losing the biggest client over your work doesn’t mean you’re a terrible writer. Other times, clients may reevaluate their results and change direction, requiring a different type of writer. If the issue is with the quality of your work, be sure to take any feedback into serious consideration.
Here are things you can do when you’re losing the biggest client:
- Have time to evaluate your feelings but don’t panic. Let yourself feel sad, scared, or unsure then move on with help from your people.
- Run your numbers. Find out what you have made and your loss, when you figure that number, you’ll know where to cut back or how to make it up.
- “Don’t put all your eggs in one basket.” Have multiple clients because you never know.
- Reach out, let your network know what happens. Being in a group or your tribe is a great help when things get rough, send them an email, text, or a call, you’ll definitely be surprised how people can support you.
- Go back on you and your business. Update your LinkedIn profile, publish a blog, do things like that to get yourself OUT there.
- Make a list of potential clients. Niche down and find that ideal client.
- Make a plan and stick with it. Start to build your network again and the work will come.
Lastly, go back to that client and ask them to write something to put on your work history and your website. This will help your next prospective client to understand you and know-how awesome your work is!
If you guys haven’t seen it, I published my book! Yey! It’s available on Amazon or you can go to my website. Be inspired by 30+ Nurseprenurses’ exciting business journeys and some bonus materials for you!
Mentioned in this episode:
- Unenroll.me – a quick way to get off those unwanted email lists
- Survey discussing 2018 Freelancing rates
- Post related to rates on Janine’s blog
Like what you’re hearing? Give us a 5 star rating! The Savvy Scribe Podcast! Interested in taking your health writing business further? Join us in the Savvy Scribe Growth Lab! Would you like to join a group of like-minded health writers? We host the Savvy Scribe Collective and would LOVE for you to be a part of it! Join us for FREE