Episode 38 – How to put together a Content strategy for 2020

Creating a Content Strategy for 2020

Ready to elevate your business for 2020? Join Janine in talking about creating a business content strategy for this year. We talk about the funnel, content needs, building an editorial calendar, ideas and how to come up with them, creating outline for content, scheduling your content and more!

Resources mentioned:

Free Editorial Calendar Example – https://docs.google.com/spreadsheets/d/1lBfqxMOZDlmm_3M5J6pyolP_Vp6XykLbXkA-K5yVaGo/edit?usp=sharing

Welcome to the Savvy Scribe podcast and in this podcast, we will see how to put together a Content Strategy for 2020. Whether you are just starting out with content writing or you have been using the same approach for a while, it never hurts to revisit your content strategy plan to make sure it’s up-to-date, innovative, and strong.

Content Strategy refers to the management of pretty much any tangible media that you create and own: written, visual, downloadable and display what you name it. It is the piece of marketing plan that continuously demonstrates who you are and the expertise you bring to your industry. You might have heard how important content creation is to the growth of your business, but as you will see throughout this podcast, it needs to have a well-planned purpose for your content.

Effective Content Strategy for 2020

What forms will your content take? Infographics? Videos? Blog posts? Having identified the topics, you want to take a position on, you will need to determine which formats to budget for so you can best express that position. Today’s content strategies prevent clutter by managing content from a topic standpoint. When planning a content calendar around topics, you can easily visualize your company’s message and assert yourself as an authority in your market over time.

To develop a successful content strategy for 2020, you need to clearly define your content’s target audience also knowns as a buyer persona.

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