Episode 64: PIVOT by adding services and grow your business with Gina Horkey

How can you pivot in your business to ensure that you are adding value to the services you are giving to your clients? Keep listening for highly-recommendable strategies shared with us by Gina Horkey, one of my favorite freelancers out there.

Gina Horkey is a married, millennial mama to two precocious kiddos from Minnesota. Additionally, she’s the founder of several websites, which now includes GinaHorkey.com. Gina specializes in helping everyday folks learn hard digital marketing skills to launch their own service-based businesses online, working from the comfort of their own home (or anywhere!). Her background includes making a living as a professional writer, an online business marketing consultant, and a decade of experience in the financial services industry.

She has helped me elevate my business from the ground up. When you hear me always talking about “I used to follow what other people were doing in the freelance world”, that was Gina who I was following.

How to Pivot in Your Business

In this episode, we talk a lot about pivoting in your business. Of course, I am thinking the Friends episode here 😉

Pivoting doesn’t mean giving up the writing, rather, it’s about adding value and services for your client.

Lots of resources are in this episode including:
John Akuff’s Book Start
Tim Ferris
And Gina’s Website: Horkeyhandbook.com

30 Days or Less to Freelance Writing Success
30 Days or Less to Virtual Assistant

Other tips for growing your business you shouldn’t miss!

Episode 43: Your Profitable Market with The Stay At Home Nurse, Deanna Gillingham, RN

Episode 51: Working Full Time? Here’s How to Launch a Successful Business!

Episode 55: Becoming a better leader and Business Owner with Antonette Montalvo

Connect with me on social media!

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